We have talked about publicity and innovative campaigns several times in English lessons. Do you remember the theory of fun? the musical stairways in Stockholm? which aimed at making pople change their behaviour by making things attractive and fun to do?
Well, this post has to do with publicity and changing your consumer habits. Ideas spread fast in a wired world. Flash mobs are part of this phenomenom. I’m sure that all of you have seen them in You tube, on TV or you might have even taken part in one. This weekend there was a piece of news in El País about one of these initiatives taken place in Zaragoza. You can read the whole article clicking hereHere follows a link to the web page where you can find more about the origin of this idea and the campaigns they are involved on.
Here’s a video.
- Would you say that it is just another way of making money?
- What makes it better than a boycott?
- What kind of media did they use to advertise it?
- Can you see any drawbacks?
- Would you say it is a good idea?
- Would you change your consumer habits if you knew part of the profits would revert in a good cause?
- Have you learnt any new words?
- Did you hear the following words and expressions? ” instead of” sustainable” “to go green” “a chord” “hardware store” “bike locker” “local business” “good impact”