3.en.59 Viral videos and “the fun theory campaign”

Do you remember last year post about subway stairs being transformed into a real life piano key board? By now you all know how beautiful the Stockholm underground is and how Swedish rely on public transport much more than we do, so it will not bother you to go up the stairs once again, will it? Now that you have your own Stockholm street map you can spot the Tunelbana station, Odenplan, where the experiment took place.

Well, the experiment was part of  campaign of a publicity agency,  DDB Stockholm. Though the campaign was promoted by Volkswagen, it aimed at promoting how changing lazy behaviour is not that difficult  and claimed that  discovering the fun side of acting responsibly could be rewarding.  Probably Volkswagen wanted to  associate its brand with  the idea of environmentally friendly cars.

  • Do you think it worked?

In this kind of publicity, the brand name, Wolkswagen is subtle, it just appears at the end of the video as VW logo.

  • Can you think of any other campaigns where the brand name or the product being advertised is also difficult to spot?
  • Do you know what a viral is?
  • Do you recycle bottles? Can you think of a way to make it fun?

Well, this experiment took place in Stockholm too and this is what happened?

  • How many people used the new bottle bank in one night?
  • How many people used the average containers?

Finally, the agency launched a contest to make people contribute to their fun theory with new ideas.

This was the idea that won the contest. Let’s see what you think about it. Have you got any bright ideas yourselves?

  • Do you think fun can change behaviour for the better?
  • How does the speed camera lottery work?
  • Did the  speed camera lottery make drivers slow down?

 

Post your answers and comment to the blog for Friday 18th

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28 Respostes to “3.en.59 Viral videos and “the fun theory campaign””

  1. Smpoems4u Says:

    Do you think it worked?
    Yes, sometimes it works.
    Can you think of any other campaigns where the brand name or the product being advertised is also difficult to spot?
    Just now I can not.
    Do you know what a viral is?
    Of the nature of, caused by, or relating to a virus or viruses.
    Do you recycle bottles? Can you think of a way to make it fun?
    Ya sometimes. You can make figures of plastic botles, put it in your house like decoration and then you can throw it in the bin.
    How many people used the new bottle bank in one night?
    More than 2 hundred of people.
    How does the speed lottery work?
    Very fast.

  2. Love Says:

    I have found this:
    “Viral Publicity” is doing things that get attention for your company, whilst causing frenzied fans to fanatically fantastically spread your message for you, thereby creating new uses of your product, new slangy slogans, new communities of shared interest, and new ways of being who you think evening dressesyou are.

    • mloredo Says:

      that’s good, Lovepreet! but do you understand what it is? or have you just copied what you found in your search?
      Try to find some examples on you tube. Can you guess why they are called viral? Maybe you must find an answer in your Biology lessons. How do virus spread? think about flu…
      well, let’s see what you end up with.
      See you tomorrow

      • Love Says:

        It is an announcement or an add, or an adver or an advertisment of a thing, a product or a car for example, where the brand is removed, but inadvertently, most times at the end, or brand is not, ie if there is fixed a lot not learns.

  3. sarah789 Says:

    Do you think it worked?
    -Yes.
    Can you think of any other campaigns where the brand name or the product being advertised is also difficult to spot?
    -I don’t know other campaigns.
    Do you know what a viral is?
    -The Viral Publicity is about connecting with the areas highest producing professionals.
    The idea of The Viral Publicity is to create and empower local businesses by forming active communities where by everyone is connecting the dots and creating sales opportunities for one another.
    Do you recycle bottles? Can you think of a way to make it fun?
    – No. Do crafts and decorate the house with them.
    _______________________________________________
    How many people used the new bottle bank in one night?
    – By nearly one hundred people.
    How many people used the average containers?
    -During the same period, the nearby conventional bottle bank was used twice.
    _______________________________________________
    Do you think fun can change behaviour for the better?
    – Yes, a lot.
    How does the speed camera lottery work?
    – I think fast, because there are a lot of cars.
    Did the speed camera lottery make drivers slow down?
    – I think yes.

  4. xiskete Says:

    1) Yes.
    2) No, I know only about this.
    3) The Viral Publicity is to create and empower local business forming active communities. Online, live events…
    4) No. I think that they can put prizes to people that recycle a lot.
    ———-____________——————-_____________——-
    1) Is used by nearly one hundred people.
    2) During the same period the nearby conventional bottle bank was used twice.
    —————————————————————————-
    1) I think yes.
    2) Very fast because is very difficult control all the cars.
    3) I think yes because they can wone money.

  5. Peptoni Font Says:

    1. Yes, I think it worked.
    2. The advert for IKEA 2011
    3. Viral publicity is doing things for your company to get attention and spread the message of the new product and how to use it.
    4.Yes, I recycle bottles. Play bowling with the bottles for recycling.
    5. In one night nearly one hundred people used this fun game bottle bank.
    6. The normal bottle bank was used 2 times.
    7.Yes, I think that fun can change behaviour for the better.
    8. The camera takes photos of the cars that pass the speed limit and they have to pay fines that enter in a lottery then the people who drive well receive tickets to win some money from the drivers who pay the fines.
    9. The speed camera made the drivers drive very well because everyone wants to win money and not pay.

  6. aina tous Says:

    1. Yes, I think that it is worked.
    2. Another campaign for advertising like this is the advert for TOYOTA AURIS with Raphael.
    3.Viral publicity is a form of making information of something new to have more publicity and have attention, when a company starts a new product.
    4. Yes, I recycle and another way to make fun is to put a dance game for the bottle bank.
    5. Nearly one hundred people.
    6. Two people used the normal bank.
    7. Yes, I think when something is fun it changes behaviour.
    8.The speed camera sends fines of cars speeding so that the drivers which drive well can win money.
    9. Yes, it works because the drivers were more careful.

  7. miguelinramonllull Says:

    1) Do you think it worked?
    Yes, I’m sure.
    2) Can you think of any other campaigns where the brand name or the product being advertised is also difficult to spot?
    Yes, IKEA campaign from this year.
    3) Do you know what a viral is?
    The Viral Publicity is about connecting with the areas highest producing professionals.
    4) Do you recycle bottles? Can you think of a way to make it fun?
    Yes. Do special windows with the bottles.
    _______________________________________________
    5) How many people used the new bottle bank in one night?
    Nearly about 100 people.
    6) How many people used the average containers?
    During the same period, it was used twice.
    ————————————————————————–
    7) Do you think fun can change behaviour for the better?
    Yes, I’m sure that it can change it.
    8) How does the speed camera lottery work?
    Fast, very fast.
    9) Did the speed camera lottery make drivers slow down?
    Yes, probably.

  8. idaira Says:

    Do you think it worked?
    Yes, I think it worked.
    Can you think of any other campaigns where the brand name or the product being advertised is also difficult to spot?
    I don’t know other campaigns.
    Do you know what a viral is?
    Viral marketing is a term used to refer to marketing techniques that seek to exploit social networks and other electronic means to produce exponential increases in “name brand”.
    Do you recycle bottles? Can you think of a way to make it fun?
    Yes,I recycle bottles, paint and disguise the garbage.
    How many people used the new bottle bank in one night?
    Nearly one hundred people in one night.
    How many people used the average containers?
    Two people used the normal bank.
    Do you think fun can change behaviour for the better?
    I think the fun and new things also motivate people to use these objects for good.
    How does the speed camera lottery work?
    The cars that go over the speed limit, the camera makes a picture i will send a fine home.
    Did the speed camera lottery make drivers slow down?
    Yes because the drivers try to go slower and more careful.

  9. Pilar Says:

    1. Yes.
    2. The advert for IKEA 2011.
    3.Viral publicity is a publicity maken by companys at the end of a chort video.
    4. Yes, I recycle and another way to make fun is to put a basketball basket.
    5. Nearly one hundred people.
    6. Two people used the normal bank.
    7. Yes, I think when something is fun it changes behaviour.
    8. Fast.
    9. Yes, probaly.

  10. angelblanchvallespir Says:

    1. Yes, I think that it it works.
    2. Heineken.
    3.Viral publicity is a form of making information of something new to have more publicity and have attention, when a company starts a new product.
    4. Yes, I recycle and another way to make fun is to put a dance game for the bottle bank.
    5. Nearly one hundred people.
    6. Two people used it.
    7. Yes, I think when something is fun it changes a lot.
    8.The speed camera sends fines of cars speeding so that the drivers which drive well can win money.
    9. Yes, it works a lot better.

  11. jlny7288 Says:

    1. Do you think it worked?
    Yes.
    2. Can you think of any other campaigns where the brand name or the product being advertised is also difficult to spot?
    Yes, the advert for Volkswagen Passat 2012:

    3. Do you know what a viral is?
    A viral video is one that becomes popular through the process of Internet sharing, typically through video sharing websites and email.
    4. Do you recycle bottles? Can you think of a way to make it fun?
    Yes, I recycle bottles. The containers can produce music every time when someone throw a bottle.
    5. How many people used the new bottle bank in one night?
    Nearly one hundread people.
    6. How many people used the average containers?
    The normal bottle bank was used twice.
    7. Do you think fun can change behaviour for the better?
    Yes, these videos are a good example.
    8. How does the speed camera lottery work?
    The speed camera sends fines to the cars that pass the speed limit and gives money(from the fines) to the people who drive well.
    9. Did the speed camera lottery make drivers slow down?
    Yes, it makes the traffic better

  12. tatidt Says:

    1- Yes, because people liked it and wanted to try it again.
    2- No, I can’t think of another one.
    3- Viral: That has got a virus.
    4- Yes, we recycle botles. A funny way could be to make a game like a botle is a point and when you have x points you will recive x.
    5- It was used by nearly one hundered people.
    6- Only twice (xD).
    7- Yes, because if there’s something fun you want to do it!
    8- It takes a photo of a car, and catchs the speed. Then, if the speed is higher than x you will not recive any money, but if your speed is lower than x (Probably 60km) you will recive some money ($.$ Money…)
    9- Yes, because drivers wanted money (who doesn’t want money?).

  13. emil7234 Says:

    1. I think that works perfectly.
    2. The camping of Trivago.
    3. Involving the rapid spread of information about a product or service by viral marketing techniques.
    4. I not recycle bottles. We can make the same like the video.
    5. It was used of about 1000 people.
    6. During the same period, the nearby conventional botle was used twice.
    7. Yes, I`m sure in that.
    8. I think, it`s very fast because there are a lot of cars at the same moment.
    9. I think that it`s probably in some case.

  14. andrea199762 Says:

    1. Yes, I think it worked.
    2. The advert for IKEA 2011.
    3. Viral: That has got a virus.
    4. Yes, I recycle bottles. The containers can produce music every time when someone throw a bottle.
    5. It was used of about 1000 people.
    6. Two people used the normal bank.
    7. Yes, I’m sure that it can change it.
    8. The speed camera sends fines to the cars that pass the speed limit and gives money(from the fines) to the people who drive well.
    9. Yes, it works because the drivers were more careful.

  15. pepe1997 Says:

    1. Yes, It’s very nice work.
    2. Heineken.
    3.Viral publicity is a form of making information of something new to have more publicity and have attentionand atraccion.
    4. Yes,Because it’s not very tipicla and it’s very funny and you can compositive songs.
    5. Abaut 110 people.
    6. Two people used it.
    7. Yes, I think when something is fun it changes a lot.
    8.The speed camera sends fines of cars speeding so that the drivers which drive well can win money.
    9. Yes, it works a lot better.

  16. sarabouza12 Says:

    1) Yes, a lot.
    2) I think most of the car publicity is like this, I didn’t remember the names.
    3) The Viral Publicity o video is to create and empower local business forming active communities, one that becomes popular through the process of Internet sharing, typically through video sharing websites and email
    4) Yes the bigger bottles. Yes, when you throw a bottle into the recycling bin you recibe a song.
    ———————–
    1) Nearly one hundred people.
    2) The nearby conventional bottle bank was used twice.
    ———————–
    1) I think yes.
    2) It give money to the people that drive it.
    3) Yes.

  17. juditell Says:

    1. Yes.
    2. The advert of IKEA 2011.
    3.Viral publicity is a publicity that the important companies put his logo in the end of a video.
    4. Yes, I recycle. I think a fun way to recycle is puting a bascket and put in the bottles.
    5. Nearly one hundred people.
    6. Two people used it.
    7. I think yes.
    8. Fast.
    9. Yes.

  18. claudiapg Says:

    1. Yes, I think it worked.
    2. The advert for IKEA 2011
    3. Viral publicity is a form to spread something new for sell it.
    4. Oh yes! I recycle bottles.
    5. Nearly 100 people.
    6. Two people use the normal bank.
    7. I think yes.
    8.
    9. Yes

  19. guillemfurio Says:

    1) Do you think it worked?
    Yes, sure.

    2) Can you think of any other campaigns where the brand name or the product being advertised is also difficult to spot?
    Yes a ad of renault ( is in bad quality because is of 1992):

    3) Do you know what a viral is?
    The Viral Publicity is about connecting with the areas highest producing professionals.

    4) Do you recycle bottles? Can you think of a way to make it fun?
    Yes.

    5) How many people used the new bottle bank in one night?
    About 100 people.

    6) How many people used the average containers?
    It was used twaice

    7) Do you think fun can change behaviour for the better?
    Yes, it can change it. How does the speed camera lottery work?
    Very fast

    8) Fast.

    9) Did the speed camera lottery make drivers slow down?
    Yes.

  20. Rodrigo Deus Says:

    Do you think it worked?
    Yes.
    Can you think of any other campaigns where the brand name or the product being advertised is also difficult to spot? A publicity of Sprite in Argentina, is very funny:

    Do you know what a viral is?
    That becomes popular through the Internet.
    Do you recycle bottles? Can you think of a way to make it fun?
    Yes, playing basketball 😛 .
    How many people used the new bottle bank in one night?
    Nearly 100 people.
    How many people used the average containers?
    The normal bottle bank was used twice.
    Do you think fun can change behaviour for the better?
    Of course!
    How does the speed camera lottery work?
    Fast.
    Did the speed camera lottery make drivers slow down?
    Yes.

  21. Zandalie Says:

    1. Yes, very much.
    2. The advert of IKEA of this year.
    3. Viral publicity is doing things for your company to get attention and spread the message of the new product and how to use it.
    4. Yes. Tubes from the house to put to the container. This is easier.
    5. Nearly one hundred people.
    6. During the same period, the nearby conventional bottle bank was used twice.
    7. Yes, a lot.
    8. The speed camera sends fines of cars speeding so that the drivers which drive well can win money.
    9. Yes, I thing so.

  22. neusr Says:

    1) yes.
    2) I don’t know another campaign.
    3) viral is relating to or caused by a virus.
    4) no.To decorate the house.
    5) nearly one hundred people.
    6) the normal bottle bank was used twice.
    7) yes.
    8) very fast.
    9) I think yes.

  23. philline Says:

    1. Do you think it worked?
    – Yes, I’m sure.
    2. Can you think of any other campaigns where the brand name or the product being advertised is also difficult to spot?
    – A spot car, but i can’t remember right now.
    3. Do you know what a viral is?
    The Viral Publicity is doing things that get attetion for your company, using new slogans or new products.
    4. Do you recycle bottles? Can you think of a way to make it fun?
    – Yes. Decoration
    5. How many people used the new bottle bank in one night?
    – About 100 people.
    6. How many people used the average containers?
    – I t was used twice.
    7.Do you think fun can change behaviour for the better?
    – Yes.
    8. How does the speed camera lottery work?
    – Very fast.
    9. Did the speed camera lottery make drivers slow down?
    – I think Yes.


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